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Arie Eskinazi - Founder & Performance Lead in Boca Raton, FL

Arie Eskinazi

Senior Performance Marketer specializing in paid social for DTC eCommerce

VinciVision MediaFlorida Atlantic UniversityBoca Raton, FL10 Years ExperienceSenior Level

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About

Founder of Ventivation Media who has spent the last 2.5 years as a hands-on Meta buyer and creative lead for DTC and telehealth brands, owning strategy, execution, attribution, and client communication end to end. Particularly strong in creative-led performance marketing for health and wellness categories, with measurable gains across his portfolio and a clear track record of rebuilding underperforming accounts through funnel architecture and structured testing.

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Key Strengths

  • End-to-end ownership of paid media strategy and execution across multiple DTC client accounts
  • Strong Meta buyer-of-record experience managing $20K-$60K monthly portfolio spend
  • Performance improvement track record: CPA down 32%, ROAS up 1.9x, CVR up 53%, CTR up 2.4x, CPC down 41%
  • Creative-led growth approach combining UGC, educational ads, and structured hook testing
  • Deep funnel design expertise for awareness, warm audience building, and retargeting
  • Ability to diagnose underperforming accounts and rebuild creative and account structure
  • Data-driven testing methodology with clear success thresholds and false-positive controls
  • Sophisticated attribution mindset using platform data plus Northbeam rather than relying on last click
  • Client-facing communication strength in explaining funnel logic and recommending strategic pivots
  • Independent operator who runs embedded client engagements with minimal oversight
  • Healthcare and men's health performance marketing experience across OTC, TRT, GLP-1, and medical device categories
  • Produced 300+ UGC-based paid social ads for a telehealth men's health brand
  • Specific campaign win: physician-led creative for iRestore reached 2.5x ROAS and nearly halved CPA
  • Specific campaign win: testimonial storytelling for Home Health drove 3x CVR
  • Specific campaign win: Road/Roy Ridge funnel achieved 2%+ CTR and $0.20-$0.30 CPC on qualified Amazon traffic

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Experience

Founder & Performance LeadVinciVision Media · Jan 2023 – Presentfreelance
Senior Video Editor & Creative ProducerCerebral · Jan 2022 – Dec 2022
Video Editor & Creative Producer ("Preditor")TubeScience · Jan 2020 – Dec 2021
General Production & Video EditorNewStation.com · Jan 2015 – Dec 2019
General Production & Video EditorTheLaw.TV · Jan 2015 – Dec 2019
General Production & Video EditorVideoBolt · Jan 2015 – Dec 2019

Education

Florida Atlantic Universitybachelor, Multimedia Studies: Film, Video & New Media (2019)

Skills

Video EditingMicrosoft ExcelAdobe IllustratorAdobe PhotoshopClaudeChatGPTAdobe Premiere ProAdobe After EffectsAsanaPerformance MarketingPaid SocialMeta Ads ManagerTikTok Ads ManagerCampaign ArchitectureFull-Funnel Marketing

Languages

EnglishSpanish

Certifications

Certification in Software Development (Honors)

Publications

1 publication

Paid social creative testingPerformance marketingVideo editingUGC advertisingAd structurePerformance analysis

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Typically responds within 24 hours

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Arie EskinaziSenior Performance Marketer specializing in paid social for DTC eCommerce