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Babita Aswani - Customer Success Operations Manager in Fremont, CA

Babita Aswani

Senior Customer Success Operations Manager specializing in B2B SaaS and AdTech

PubMaticAmity Global Business School, HyderabadFremont, CA9 Years ExperienceSenior LevelWorks On-Site

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About

Customer success / operations professional from PubMatic (ad tech) focused on onboarding and growing enterprise publisher accounts. Leverages analytics tooling (Looker/Tableau) and monetization KPIs (fill rate, eCPM) to drive adoption, retention, and expansion, including a reported ~30% usage lift over six months and cross-functional A/B-tested product changes that increased revenue.

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Key Strengths

  • Drove ~30% platform usage increase over first 6 months across managed accounts
  • End-to-end enterprise publisher onboarding through adoption and renewal
  • Uses KPI-driven health checks (fill rate, eCPM) to identify issues and recommend monetization optimizations
  • Cross-functional execution: led A/B tests with product monetization + engineering and rolled out a revenue-impacting parameter platform-wide
  • Identifies expansion opportunities via performance gap analysis; partnered with Sales to upsell curated in-house deals offering

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Experience

Customer Success Operations ManagerPubMatic · Mar 2023 – Sep 2024
Technical Solution ConsultantTripleLift · Apr 2022 – Feb 2023
Vendor Operation Escalations SpecialistFacebook · Jul 2019 – Jul 2021
Catalog Lead, Product OperationsAmazon · Nov 2016 – May 2019
Ads Integrity AnalystFacebook · Nov 2014 – Nov 2016

Education

Amity Global Business School, Hyderabadmaster, Marketing and Finance (2015)
Villa Marie Degree College for Women, Hyderabadbachelor, Computers (2013)

Languages

English

Certifications

Forward Program - McKinsey.orgGoogle Ads - Measurement CertificationGoogle Ads - Apps CertificationExcel Skills for Business - Macquarie University

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Connect with Babita

Babita already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Babita AswaniSenior Customer Success Operations Manager specializing in B2B SaaS and AdTech