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Craig Hall
Director-level Sales & Commercial Leader specializing in Automotive and SaaS
Gorebridge, UKGlobal Sales Director13 years experienceDirectorAutomotiveSaaSTechnology
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About
Product manager who led the development cycle and UI design for the TIER mobile/web app used by search-and-rescue teams to manage competency checks, training, equipment records, and incident response. Experienced coordinating web and mobile teams to align APIs to cross-platform features, and demonstrates solid understanding of F2P live-ops, event planning, and IAP experimentation/metrics.
Experience
Global Sales DirectorVintage Metals Ltd
Sales & Product ManagerCaradox Limited
Brand DirectorCarPro Global
Director/DistributorCarPro UK
Key Strengths
- Led end-to-end product development cycle as product manager
- Designed UI look for a mission-critical search-and-rescue operations app
- Resolved web-to-mobile API integration challenges via cross-team alignment and product pathway planning
- Strong grasp of F2P engagement/retention and monetization levers (events, energy/timers, gacha/loot drops)
- Metrics-driven approach to live ops (daily engagement, weekly retention) and IAP A/B testing
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