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David Estrada

Executive GTM leader specializing in AI, SaaS, and revenue operations

Optic Intelligence LabsAustin, TX29 Years ExperienceExecutive LevelWorks On-Site

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About

Global GTM executive and startup co-founder with 20+ years across Microsoft, Nuance, Powa, Omgeo, and AI startups, focused on taking software platforms from zero to meaningful scale. Particularly compelling for enterprise and vertical SaaS roles: he has repeatedly built new-market pipeline engines, closed complex cross-border deals, and driven outcomes like $0 to $12M ARR in a year and regional growth to $35M+ and $60M+ ARR.

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Key Strengths

  • 20+ years of global GTM and operations leadership across Microsoft, Nuance, and startups
  • Scaled software and AI platforms from zero revenue to multi-million-dollar ARR
  • Built Optic Intelligence Labs ARR from $0 to $12M in the first year after relaunch
  • Created zero-to-one vertical GTM motion at Powa Technologies generating $10M+ transaction volume within months
  • Scaled regional business at Nuance to $35M ARR
  • Scaled regional operations at Omgeo to $60M+ ARR
  • Strong enterprise deal ownership from discovery through signed contract
  • Cross-border stakeholder and negotiation management across U.S. and Japanese entities
  • Differentiated consultative sales approach using pilots, POCs, and customized analytics
  • Expertise in multilingual and localized enterprise solution positioning

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Experience

Co-Founder | Head of GTM & PartnershipsOptic Intelligence Labs · Mar 2016 – Mar 2026
Country General Manager | Go-to-Market & PartnershipsPowa Technologies · Jun 2013 – Feb 2016
Representative Director | General Manager, JapanOmgeo · May 2006 – Jun 2010
General Manager | Strategic Partnerships & OEMNuance · May 2004 – Apr 2006
Regional Director of Sales & Marketing, Asia PacificMicrosoft · Apr 1999 – Dec 2003
Senior Product Manager, Windows PlatformMicrosoft · Dec 1995 – Mar 1999
Escalation Engineer, Windows PlatformMicrosoft · Jul 1994 – Nov 1995

Skills

Go-to-Market StrategyForecastingComputer VisionP&L ManagementProduct StrategyTechnical DocumentationSaaSstakeholder managementcontract negotiationGlobal GTM StrategyCommercial ArchitectureRevenue OperationsVertical StrategyMarket MappingMarket Segmentation

Languages

English

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Typically responds within 24 hours

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David EstradaExecutive GTM leader specializing in AI, SaaS, and revenue operations