Dennis Onyukwu

About

Creator-first growth and partnerships operator spanning gaming and consumer (skincare) launches, combining creator-led activations with paid amplification across Meta/TikTok/Discord. Strong in performance-based deal structures and rigorous measurement (CAC, ROAS, cohort/LTV) to scale what works and stop what doesn’t; has delivered 3.4x ROAS partnerships and a 31% new-customer lift in a GTM.

Experience

Education

Key Strengths

• Closed creator/gaming partnerships with performance-based economics; achieved 3.4x ROAS
• Data-driven scaling decisions using cohort analysis; identified weak retention/LTV and prevented scaling poor unit economics
• Leveraged personal network to accelerate pilots and reduce deal cycles by 40%
• Launched creator-network pilot in under 5 weeks and reduced CAC by 22%
• Led creator-first skincare GTM using Meta, Discord, and TikTok; drove 31% lift in new customers and 2.6x ROAS in first 6 months
• Builds long-term creator relationships through transparency, creative control, and operational excellence; converted a one-off into a 3-year partnership
• Designed and iterated referral-led acquisition loop; shifted incentives to post-value moments to improve activation quality

Reference Highlights

• Focused
• Driven
• Warm and professional
• Great personality
• Builds strong relationships
• Creates win-win outcomes
• Good sense of humor
• Led teams that contributed significantly to company growth
• Improved return on ad spend to ~2x
• Helped scale the company across continents
• resourceful
• proactive
• strong collaborator
• supportive of colleagues
• patient
• able to break down complex information into simple formats
• effective at building and maintaining external relationships
• clearly represents partner/creator needs internally
• manages expectations well
• communicates consistently
• helped accelerate launches
• improved partner engagement
• contributed to revenue growth through improved partnership/content execution
• calm under pressure
• listens before responding
• keeps conversations productive
• confident and detail-oriented in outward-facing situations
• strong communication skills
• strong negotiation skills
• detail oriented
• highly effective at building and sustaining external relationships
• professional approach with partners/creators/studios
• understands mutual value in partnerships
• maintains consistent communication
• nurtures relationships over time
• good negotiator
• balances business needs with partner concerns
• goal-oriented
• collaborative in cross-functional settings
• Strong analytical skills
• Solid understanding of growth and digital marketing operations
• Able to translate complex marketing activities into clear auditable processes
• Effective at building and sustaining high-value external relationships
• Clear communicator
• Sets expectations early
• Professional relationship management style
• Strategic in high-stakes conversations
• Persuasive and trust-building in negotiations
• Composed and confident with senior counterparts
• Strong interpersonal skills
• Strong sense of ownership
• Dedicated
• Collaborative mindset
• Entrepreneurial mindset (growth/value/long-term impact)
• Drove increased sales via combined paid ads and authentic customer stories