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Dennis Onyukwu
Senior Performance Marketing Manager specializing in SEO, paid media, and lifecycle growth
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About
Creator-first growth and partnerships operator spanning gaming and consumer (skincare) launches, combining creator-led activations with paid amplification across Meta/TikTok/Discord. Strong in performance-based deal structures and rigorous measurement (CAC, ROAS, cohort/LTV) to scale what works and stop what doesn’t; has delivered 3.4x ROAS partnerships and a 31% new-customer lift in a GTM.
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Key Strengths
- Closed creator/gaming partnerships with performance-based economics; achieved 3.4x ROAS
- Data-driven scaling decisions using cohort analysis; identified weak retention/LTV and prevented scaling poor unit economics
- Leveraged personal network to accelerate pilots and reduce deal cycles by 40%
- Launched creator-network pilot in under 5 weeks and reduced CAC by 22%
- Led creator-first skincare GTM using Meta, Discord, and TikTok; drove 31% lift in new customers and 2.6x ROAS in first 6 months
- Builds long-term creator relationships through transparency, creative control, and operational excellence; converted a one-off into a 3-year partnership
- Designed and iterated referral-led acquisition loop; shifted incentives to post-value moments to improve activation quality
Reference Highlights
- Focused
- Driven
- Warm and professional
- Great personality
- Builds strong relationships
- Creates win-win outcomes
- Good sense of humor
- Led teams that contributed significantly to company growth
- Improved return on ad spend to ~2x
- Helped scale the company across continents
- resourceful
- proactive
- strong collaborator
- supportive of colleagues
- patient
- able to break down complex information into simple formats
- effective at building and maintaining external relationships
- clearly represents partner/creator needs internally
- manages expectations well
- communicates consistently
- helped accelerate launches
- improved partner engagement
- contributed to revenue growth through improved partnership/content execution
- calm under pressure
- listens before responding
- keeps conversations productive
- confident and detail-oriented in outward-facing situations
- strong communication skills
- strong negotiation skills
- detail oriented
- highly effective at building and sustaining external relationships
- professional approach with partners/creators/studios
- understands mutual value in partnerships
- maintains consistent communication
- nurtures relationships over time
- good negotiator
- balances business needs with partner concerns
- goal-oriented
- collaborative in cross-functional settings
- Strong analytical skills
- Solid understanding of growth and digital marketing operations
- Able to translate complex marketing activities into clear auditable processes
- Effective at building and sustaining high-value external relationships
- Clear communicator
- Sets expectations early
- Professional relationship management style
- Strategic in high-stakes conversations
- Persuasive and trust-building in negotiations
- Composed and confident with senior counterparts
- Strong interpersonal skills
- Strong sense of ownership
- Dedicated
- Collaborative mindset
- Entrepreneurial mindset (growth/value/long-term impact)
- Drove increased sales via combined paid ads and authentic customer stories
Dennis's references speak for themselves. Let us connect you.
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