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Elena Oglinda

Senior Product Marketing Manager specializing in Web3, blockchain and AI GTM

Barcelona, SpainProduct Marketing & Strategy14 years experienceSeniorCryptocurrencyBlockchainWeb3
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About

Web3 growth/content marketer with hands-on experience running a high-performing Chiliz Group Christmas Advent Calendar campaign that grew the email list 200%+ and achieved 97% daily participation, while boosting ecosystem awareness and contributing to TVL/token sales. Comfortable building early-stage protocol communities via Galxe bounties, ambassador programs, partnerships, micro-KOLs, and PR, and measuring creator-led growth with UTMs/referral codes.

Experience

Product Marketing & StrategyChiliz
Product Marketing & StrategyTertie
Founder & CEOWineful
Marketing ManagerJademy
Sales & MarketingEXE Software

Education

Ovidius Universitybachelor, Communication, Journalism and Related Programs (2010)
University of Bucharestmaster, Theories and Research Methods in Communication Science (2017)

Key Strengths

  • Designed and executed an Advent Calendar campaign that grew an email database by 200%+
  • Drove high repeat engagement (97% of participants returned daily during campaign)
  • Multi-channel distribution execution across email, blog, LinkedIn, Telegram, Discord, Instagram, and X/Twitter
  • Able to tie content campaigns to measurable business outcomes (TVL and token sales lift for $CHZ and $PEPPER)
  • Strong narrative framing for crypto-native audiences (clear RWA liquidity problem/solution positioning)
  • Structured 90-day community growth plan using Galxe bounties, ambassador programs, partnerships, and micro-KOL/PR
  • Data-driven creator campaign measurement using UTMs/referral codes and iteration toward higher conversion onboarding content

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Languages

RomanianEnglishSpanish

Skills

Product marketingGo-to-market strategyPositioningMessagingMarketing strategyIntegrated marketing campaignsPRInfluencer marketingKOL marketingPartnership marketingEvent marketingB2B marketingB2C marketingSaaS marketingPaid advertising