Senior Product Marketing Manager specializing in Web3, blockchain and AI GTM
Barcelona, SpainProduct Marketing & Strategy14 years experienceSeniorCryptocurrencyBlockchainWeb3
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Elena already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.
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About
Web3 growth/content marketer with hands-on experience running a high-performing Chiliz Group Christmas Advent Calendar campaign that grew the email list 200%+ and achieved 97% daily participation, while boosting ecosystem awareness and contributing to TVL/token sales. Comfortable building early-stage protocol communities via Galxe bounties, ambassador programs, partnerships, micro-KOLs, and PR, and measuring creator-led growth with UTMs/referral codes.
Experience
Product Marketing & StrategyChiliz
Product Marketing & StrategyTertie
Founder & CEOWineful
Marketing ManagerJademy
Sales & MarketingEXE Software
Education
Ovidius Universitybachelor, Communication, Journalism and Related Programs (2010)
University of Bucharestmaster, Theories and Research Methods in Communication Science (2017)
Key Strengths
Designed and executed an Advent Calendar campaign that grew an email database by 200%+
Drove high repeat engagement (97% of participants returned daily during campaign)
Multi-channel distribution execution across email, blog, LinkedIn, Telegram, Discord, Instagram, and X/Twitter
Able to tie content campaigns to measurable business outcomes (TVL and token sales lift for $CHZ and $PEPPER)