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Elena Oglinda
Senior Product Marketing Manager specializing in Web3, blockchain and AI GTM
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About
Web3 growth/content marketer with hands-on experience running a high-performing Chiliz Group Christmas Advent Calendar campaign that grew the email list 200%+ and achieved 97% daily participation, while boosting ecosystem awareness and contributing to TVL/token sales. Comfortable building early-stage protocol communities via Galxe bounties, ambassador programs, partnerships, micro-KOLs, and PR, and measuring creator-led growth with UTMs/referral codes.
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Key Strengths
- Designed and executed an Advent Calendar campaign that grew an email database by 200%+
- Drove high repeat engagement (97% of participants returned daily during campaign)
- Multi-channel distribution execution across email, blog, LinkedIn, Telegram, Discord, Instagram, and X/Twitter
- Able to tie content campaigns to measurable business outcomes (TVL and token sales lift for $CHZ and $PEPPER)
- Strong narrative framing for crypto-native audiences (clear RWA liquidity problem/solution positioning)
- Structured 90-day community growth plan using Galxe bounties, ambassador programs, partnerships, and micro-KOL/PR
- Data-driven creator campaign measurement using UTMs/referral codes and iteration toward higher conversion onboarding content
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