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Everett Coleman

Executive sports management leader specializing in football operations and athlete representation

Coleman Sports GroupTexas A&M UniversityHouston, TX42 Years ExperienceExecutive Level

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About

Houston-based football advisor, current high school coach, and former college athlete/coach with 30+ years in sports management. He has negotiated six-figure NIL collective deals and brand sponsorships, sources athletes through direct outreach and deep football relationships, and supports families across recruiting, transfer portal, scouting, and long-term athlete development.

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Key Strengths

  • 30+ years in sports management
  • Negotiated six-figure NIL collective deal
  • Strong NIL compliance process with university officials
  • Combines collective and brand deal strategy for athletes
  • Proven athlete sourcing through Instagram outreach
  • Deep football network including NFL Hall of Famers and Heisman Trophy winners
  • Current high school coach with on-the-ground recruiting insight
  • Guides families from middle school through college and beyond
  • Practical evaluation of camp ROI and fit for athlete ability
  • Holistic scouting approach covering athletic traits, football IQ, and character
  • Effective player development guidance on interpersonal and team-fit issues

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Experience

President & CEOColeman Sports Group · Jul 2020 – Present
President of Team Texas HoustonStates Developmental Football League · Mar 2018 – Mar 2021
Player Personnel/Regional ScoutCarolina Cobras · Sep 2018 – Aug 2019
Director of Athletic Performance/Asst. Football CoachThe Kinkaid School · Jan 1995 – Present
Strength & Conditioning AssistantHouston Texans · Jan 2002 – Jan 2010
Assistant Strength & Conditioning CoachRice University · Jul 1992 – Dec 1994

Education

Texas A&M Universitymaster, Sport Management (2015)
Rice Universitybachelor, Sport Management (1991)

Skills

CoachingLeadershipProject ManagementVideo EditingStatistical AnalysisScoutingAdministrationOperationsPlayer DevelopmentMarketingManagementFootball OperationsPlayer PersonnelPlayer RecruitmentContract Negotiations

Languages

English

Certifications

NIL - Athlete Marketing EssentialsNFLPA Prep Course CertificateFootball GM & Scouting CertificateLeigh Steinberg Sports Business Certificate

Memberships

  • National Football League Players Association Contract Advisor
  • Canadian Football League Players Association Contract Advisor

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Connect with Everett

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Typically responds within 24 hours

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Everett ColemanExecutive sports management leader specializing in football operations and athlete representation