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Joshua Sampson
Executive digital marketing leader specializing in growth strategy for sports and consumer brands
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About
Paid media specialist with D2C/eCommerce experience managing seven-figure budgets across Meta, Google, Amazon, TikTok, and OTT. They stand out for combining hands-on creative testing, channel reallocation, and executive-level strategy guidance—especially in messy situations like rebuilding account structure after a team departure or adjusting performance strategy during tariff-driven market disruption. Currently seeking contract/freelance work, with openness to full-time for the right fit.
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Key Strengths
- Managed seven-figure paid media budgets
- Cross-platform media buying across Meta, Google, Amazon, TikTok, and OTT
- Strong creative testing and optimization discipline
- Data-driven budget reallocation to highest-ROI channels
- Built structure after client lost paid media manager
- Resourceful low-budget creative production via creator partnerships
- Understands platform learning periods and avoids premature test decisions
- Comfortable advising C-suite during performance downturns
- Adapted messaging and product focus during tariff-driven conversion declines
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