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Karen Scrivano
Senior Brand Strategy & Marketing Leader specializing in digital, AI prompting, and customer success
Los Angeles, CASr. Brand Strategy and Project Marketing Manager17 years experienceSeniorMarketing & AdvertisingMedia & EntertainmentSaaS
ScreenedIdentity Verified
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About
Marketing/CRM-focused campaign lead with enterprise financial-services rebrand experience, spanning new website and copy creation through national social/digital promotion. Uses Google Analytics and ongoing reporting/QBRs to optimize to KPIs, drive ROI, and successfully retain and upsell clients while expanding reach into new demographics.
Experience
Sr. Brand Strategy and Project Marketing ManagerCalahan Koomera
Marketing Account Director/Customer Success ManagerRadancy
Account Manager, Sr. Marketing Communications Advisor IISoCalGas
Digital Account ExecutiveKTLA-TV
Account Manager, Digital Sales PlanningABC Inc.
Sales Service ExecutiveFunction X and Affiliates
Digital Sales PlannerFunction X and Affiliates
Education
New York Universitybachelor, English and American Literature
Key Strengths
- Data-driven campaign optimization using bounce rate and visitor cohort analysis
- Improves CRM/CMS adoption through training and usage tracking
- Iterative optimization via pre-launch A/B testing of creative and copy
- Adapts channel strategy by audience (e.g., sponsored content for older audiences vs. social)
- Tailors messaging by demographic, behavioral, geographic, and regional differences
- Strong stakeholder communication via KPI/ROI reporting and QBRs
- Client retention and upselling through successful campaign delivery
- Proactive cross-functional execution with contingency planning to prevent launch issues
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