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Karen Scrivano
Senior Brand Strategy & Marketing Leader specializing in digital, AI prompting, and customer success
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About
Marketing/CRM-focused campaign lead with enterprise financial-services rebrand experience, spanning new website and copy creation through national social/digital promotion. Uses Google Analytics and ongoing reporting/QBRs to optimize to KPIs, drive ROI, and successfully retain and upsell clients while expanding reach into new demographics.
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Key Strengths
- Data-driven campaign optimization using bounce rate and visitor cohort analysis
- Improves CRM/CMS adoption through training and usage tracking
- Iterative optimization via pre-launch A/B testing of creative and copy
- Adapts channel strategy by audience (e.g., sponsored content for older audiences vs. social)
- Tailors messaging by demographic, behavioral, geographic, and regional differences
- Strong stakeholder communication via KPI/ROI reporting and QBRs
- Client retention and upselling through successful campaign delivery
- Proactive cross-functional execution with contingency planning to prevent launch issues
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