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David Kim
Director-level Brand & Marketing Leader specializing in luxury, lifestyle, and omnichannel growth
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About
Brand and growth marketing leader who helped launch Gentle Monster USA and evolve the brand from offline-centric to a digital-first global expansion engine, delivering 126% sales growth and a more diversified customer base. Also drove a strategic pivot at legacy B2B manufacturer Flexfit—expanding channels (LinkedIn/Reddit), implementing ingredient branding, and scaling inquiries from ~5.5k to 17k+ annually through multi-audience campaigns and improved tracking/registration flows.
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Key Strengths
- Scaled Gentle Monster USA into global markets via digital-first channel expansion; drove 126% sales increase and 36% more diversified customer base
- Data-driven stakeholder influence: used controlled tests, focus groups, and surveys to secure leadership buy-in and increase US/global project budgets
- Repositioned a legacy B2B manufacturer (Flexfit) by diversifying acquisition channels (LinkedIn/Reddit) and shifting toward demand generation
- Built multi-audience, multi-channel campaign strategy (decorators/trade vs consumers/retail clients) tied to product technology and premium positioning
- Tripled+ lead volume: increased inquiries from ~5,500/year to 17,000+/year through campaign + improved tracking/registration flow
- Designed and led cross-functional customer experience org spanning aftercare, retail ops, media, press/collabs, and ecommerce to maintain brand consistency
- Built and managed a 200+ partner affiliate/influencer roster to test niches and improve media efficiency
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