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Mazin Farraj
Executive sales leader specializing in Medicare and Medicaid health plans
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About
Senior healthcare sales leader with large-scale ownership in Medicare, Medicaid, and managed long-term care, including leadership of a 165-person team and a $4M budget at VNSNY CHOICE. Stands out for driving compliant growth in heavily regulated government programs, more than doubling targets through cross-referral and incentive programs, and leading expansion across 23 New York counties.
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Key Strengths
- Led 165-person sales organization across agents, managers, and directors
- Owned $4M budget covering acquisition, retention, outreach, and growth
- More than doubled sales targets through cross-referral incentives and contests
- Deep expertise selling in highly regulated Medicare/Medicaid/MLTC markets
- Built compliant sales training and manager-led oversight for changing regulations
- Created structured sales activity model for ramping new and experienced reps
- Used Salesforce CRM for activity tracking and pipeline management
- Negotiated hospital system marketing access with per-enrollment and administrative fee structure
- Drove cross-functional alignment with customer service/operations to support rapid membership growth
- Handled compliance allegations with fact-based investigation rather than premature termination
- Led expansion into 23 upstate New York counties with field team support and motivation
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