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Megan Flatman
Senior Executive Administrative & Operations Professional specializing in multi-location support
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About
Paid media performance marketer with hands-on experience running multi-platform campaigns (Meta, Google/YouTube, TikTok, Pinterest, AdCritter) focused on conversion outcomes. Uses a disciplined creative testing/rotation process and has demonstrated measurable efficiency gains (e.g., reducing CPC from $3.75 to $0.50) plus conversion lifts through landing-page and product-catalog cleanup (manual retagging to match ad intent).
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Key Strengths
- Cross-platform paid media execution across Meta, Google, YouTube, TikTok, Pinterest, and AdCritter
- Structured creative testing framework (A/B testing 4 ads at a time; rotate/replace based on thresholds)
- Drove major CPC reduction (AdCritter campaign CPC from $3.75 to $0.50)
- Performance diagnosis using funnel drop-off analysis and click tracking
- Improved conversion outcomes by aligning ad promise with landing page/catalog (fixed color tagging; immediate sales uptick)
- Client-safe performance communication (align reporting to client-defined success metrics; weekly reviews with comparisons and ad-level visuals)
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