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Neha More
Junior Digital Marketing Strategist specializing in growth marketing and conversion optimization
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About
Growth-creative lead focused on scaling paid acquisition profitably across Meta and Google (Search/PMax), with a rigorous testing approach that isolates creative impact and uses ROAS/CPA decision rules tied to breakeven thresholds. Strong in translating performance signals (drop-off, hook effectiveness, audience shifts) into concrete edit lists and modular UGC/influencer-driven creative systems for rapid iteration across Meta, TikTok, and YouTube.
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Key Strengths
- End-to-end ownership of growth-creative campaigns across Google and Meta
- Designs controlled creative tests (mirrored campaigns holding budgets/bidding/LP constant) to isolate creative impact
- Performance-driven creative optimization using funnel metrics beyond CTR (add-to-cart, bounce rate, retention/drop-off)
- Builds modular, rapid-iteration ad systems (hook/proof/offer/CTA banks) enabling high test velocity
- Platform-specific creative adaptation across Meta, TikTok, and YouTube based on consumption behavior
- Clear decision rules for scaling/pausing creative based on ROAS vs breakeven thresholds
- Directs influencers and editors with precise cut blueprints to improve conversion outcomes
- Operational cadence for weekly prioritization and cross-channel iteration with documented learnings
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