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Ruby Tugade
Executive Business Development & Strategic Account Leader in Enterprise Tech, Media, and Healthcare
Business Development & Executive Communications Strategist15 years experienceExecutiveSalesBusiness DevelopmentMarketing & Advertising
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About
Enterprise BD/sales professional spanning agencies and emerging tech (Indigo Slate, Modus Agency, HTC Vive) with strength in building repeatable outbound and GTM playbooks. Has closed $40K–$200K Fortune 500 deals for experiential/digital marketing programs and is comfortable navigating security/procurement/legal while aligning cross-functional teams to deliver ROI-tied solutions.
Experience
Business Development & Executive Communications StrategistIndependent
VP, Business DevelopmentModus Agency
VP, Business DevelopmentStoke Agency
Account DirectorIndigo Slate Agency (Zensar Technologies)
Market Development ManagerHTC Vive
Senior Creative Producer & Project ManagerTivian
Director of Client ServicesTout
Senior Manager, Business DevelopmentIBM Watson Media
Education
Yale School of Dramamaster, Theatre Management (Producing)
Vassarbachelor, English; Economics (Minor)
Key Strengths
- End-to-end outbound motion (ICP → list building → multi-channel sequences → consultative talk tracks)
- Self-sourced and closed enterprise opportunity for a global experiential program (Indigo Slate)
- Closed $40K–$200K deals with Fortune 500 high-tech clients; 6–12 week cycles
- Experienced navigating procurement, legal, and security hurdles with strong internal alignment
- Built regional GTM playbook and repeatable pipeline process in ambiguous/new market (HTC Vive); achieved top regional sell-through and account growth
- Implements scalable sales process (MEDIC, mutual action plans, Salesforce hygiene) to shorten cycles and improve forecast accuracy
- Tailors discovery/value narrative by stakeholder (Marketing, Demand Gen, RevOps, IT/Security)
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