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Paula Ariza
Mid-level SaaS Sales Account Executive specializing in full-cycle SMB/Mid-Market growth
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About
HubSpot BDR (nearly 2 years) and brief AE stint (5 months, moved countries) who delivered standout performance—12.6x qualified new client target and Rookie of the Quarter in 2023. Builds highly structured, multi-channel outbound sequences (phone, cold email, LinkedIn Sales Navigator, Loom, webinars) including vertical-specific plays (real estate) and supports SMB/mid-market with some enterprise multi-threading and strong Salesforce hygiene.
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Key Strengths
- Achieved 12.6x qualified new clients target as HubSpot BDR (nearly 2 years)
- Rookie of the Quarter (2023)
- High-volume, structured multi-touch outbound (7–8 touches per account using phone/email/LinkedIn/Loom/webinars)
- Segment-specific outbound sequencing (real estate) using customer proof points and measurable outcomes
- Effective multi-threading into large accounts and coordinating handoff/meeting progression for AEs
- Strong CRM discipline: strict note-taking, next steps, and organized account/territory management in Salesforce
- Rapidly learns product updates and translates them into storytelling-based messaging and enablement assets
- Consistently hit ~20 meetings per month target
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