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Shawn Cavanaugh
Executive sales leader specializing in enterprise growth and GTM strategy
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About
Sales executive and former President/COO who spent eight years transforming a privately held company to make it sale-ready, ultimately delivering 50% revenue growth and a successful exit. Brings hands-on experience building sales structure from the ground up, leading an 8-rep team, expanding into healthcare and Fortune 500 accounts, and aligning revenue growth with bottom-line improvement.
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Key Strengths
- Led 8-person sales team as President/COO
- Drove 50% revenue growth leading to company sale
- Built sales infrastructure including CRM, forecasting, and reporting
- Repositioned sales messaging around ROI for CFO and CHRO buyers
- Expanded into healthcare and Fortune 500 accounts
- Improved sales accountability through weekly pipeline and coaching cadence
- Supported complex 6-12 month enterprise deal cycles
- Overcame small-company credibility objections with case studies and customer proof
- Resolved sales-operations delivery issues through onboarding and training fixes
- Managed deal risk creatively through alternative payment terms
- Made margin-focused business decisions to improve bottom line
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