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Sofian Ali
Senior Product Marketer specializing in B2B SaaS growth
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About
Founding/principal product marketer who specializes in building zero-to-one B2B growth systems in ambiguous environments. At Real Work Labs, they diagnosed why an AI voice product had no traction, repositioned it for trust-sensitive home service contractors, and drove measurable pipeline results while also building the underlying attribution and handoff infrastructure across HubSpot, Salesforce, Slack, and Gong.
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Key Strengths
- owned end-to-end GTM relaunch for an AI voice product
- strong customer-insight-driven positioning
- rebuilt messaging around trust and reputation for legacy home services buyers
- generated 125 MQLs per month at approximately $52 CPL
- achieved 50% email open rate on outreach to 8,500 contacts
- built revenue infrastructure from scratch across marketing, sales, and CS
- designed multi-channel attribution and UTM taxonomy
- integrated HubSpot, Salesforce, Slack, and Gong to improve handoffs
- structured experimentation mindset with clear hypotheses and kill criteria
- effective in zero-to-one/founding marketer environments with high ambiguity
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