Stephanie Edwards

About

Growth/marketing strategist with hands-on experience in influencer/creator partnerships and performance measurement (coupon-code tracking, pre/during/post benchmarking). Built a 140-page GTM/channel strategy for a planned Greater Toronto Area launch (including tech stack and census-based geo targeting) and previously drove a 40% increase in MRR for a California subscription box brand through data-driven hypertargeted campaigns.

Experience

Education

Key Strengths

• End-to-end influencer partnership execution (sourcing, vetting, negotiation, campaign setup, measurement)
• Negotiated influencer rates using market comparisons to improve ROI and free budget for ad spend
• Data-driven campaign measurement using multi-metric tracking (sales, traffic, follows, inquiries, email sign-ups)
• Built comprehensive GTM/channel strategy including tech stack and geo-targeting via census data
• Designed and optimized hypertargeted acquisition campaigns; increased subscription box MRR by 40%
• Iterative ad optimization based on demographic performance insights (narrowed targeting; reallocated spend to best-performing ads)
• Long-term creator relationship building that expanded access to niche talent networks

Reference Highlights

• very strong communication
• customer-centric
• very good at building and sustaining high-value external relationships
• effective at winning new client deals
• strong event preparation and execution
• creative
• talented writer
• strong oral communication
• collaborative
• comfortable in fast-paced, entrepreneurial environments
• dedicated and engaged
• optimistic