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Stephanie Edwards
Senior Marketing Consultant specializing in B2B/B2C growth, SEO, and go-to-market strategy
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About
Growth/marketing strategist with hands-on experience in influencer/creator partnerships and performance measurement (coupon-code tracking, pre/during/post benchmarking). Built a 140-page GTM/channel strategy for a planned Greater Toronto Area launch (including tech stack and census-based geo targeting) and previously drove a 40% increase in MRR for a California subscription box brand through data-driven hypertargeted campaigns.
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Key Strengths
- End-to-end influencer partnership execution (sourcing, vetting, negotiation, campaign setup, measurement)
- Negotiated influencer rates using market comparisons to improve ROI and free budget for ad spend
- Data-driven campaign measurement using multi-metric tracking (sales, traffic, follows, inquiries, email sign-ups)
- Built comprehensive GTM/channel strategy including tech stack and geo-targeting via census data
- Designed and optimized hypertargeted acquisition campaigns; increased subscription box MRR by 40%
- Iterative ad optimization based on demographic performance insights (narrowed targeting; reallocated spend to best-performing ads)
- Long-term creator relationship building that expanded access to niche talent networks
Reference Highlights
- very strong communication
- customer-centric
- very good at building and sustaining high-value external relationships
- effective at winning new client deals
- strong event preparation and execution
- creative
- talented writer
- strong oral communication
- collaborative
- comfortable in fast-paced, entrepreneurial environments
- dedicated and engaged
- optimistic
Stephanie's references speak for themselves. Let us connect you.
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