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Thomas Reza
Senior Digital Acquisition Marketing Specialist specializing in paid media
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Performance marketer/media buyer with hands-on ownership of high-spend ecommerce accounts at City Beauty across Google, Meta, Amazon, Pinterest, Bing, and YouTube. Stands out for strong ROAS results, including 200% on non-branded cold traffic and 600% on branded campaigns, plus a structured full-funnel and testing methodology focused on profitable scaling.
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Key Strengths
- managed high-spend multi-platform paid media accounts
- delivered 200% ROAS on non-branded top-of-funnel cold traffic campaigns
- delivered 600% ROAS on branded traffic campaigns
- strong cross-channel expertise across Google, Meta, Amazon, Pinterest, Bing, and YouTube
- structured full-funnel budget allocation across TOF, MOF, and BOF
- disciplined testing framework for creatives, audiences, and bidding
- systematic scaling approach using 20-30% budget increases every 3-4 days
- hands-on performance recovery through audits, search term analysis, and bidding optimization
- improved underperforming Dark Spot Corrector campaign from 120% to 150%+ ROAS
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