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Abbey Basoglu
Mid-level Business Development professional specializing in HealthTech and partnerships
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About
Partnerships and growth operator with experience in the gaming/creator ecosystem, focused on sourcing and negotiating co-branded creator deals and measuring impact via conversions and repeat customers. Uses a cross-industry personal network (media, healthcare, startups) to generate warm introductions that shorten deal cycles and lead to repeat partnerships, and has led targeted GTM launches driven by creator amplification and digital distribution.
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Key Strengths
- Sources and closes creator ecosystem partnerships aligned to strategic goals
- Balances creator creative freedom with brand requirements by setting clear non-negotiables early
- Leverages personal network to secure warm intros, shorten deal cycles, and improve lead quality
- Leads targeted GTM launches using co-branded content, creator amplification, and event-driven distribution
- Runs iterative growth experiments and optimizes messaging/formats using engagement and response data
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