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Christopher Velasco Chua
Director-level Client Account Management leader specializing in retail digital promotions
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About
MarTech-focused enterprise CSM/strategic account leader with 7 years advising enterprise retailers, specializing in discovery-to-conversion workflows and API-driven integrations. Demonstrated ability to turn transactional vendor relationships into strategic partnerships using Tableau/Looker insights, cross-functional execution with Product/Engineering, and measurable outcomes (25% revenue lift, 15% YoY growth, 35% faster deployments) that support renewals and expansion.
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Key Strengths
- Owned enterprise top-10 national grocery account end-to-end; drove 25% program revenue increase and 15% YoY account growth leading to multi-year renewal
- Data-driven customer strategy using Tableau/Looker to identify performance gaps and seasonal offer opportunities
- Executive-to-technical stakeholder alignment; resolved conflicting priorities by translating ROI vs. platform stability concerns with supporting data
- Led cross-functional Sales/Product/Engineering task force to unblock $1M+ retail account via prioritized API integration fix; improved deployment turnaround time 35% and supported renewal
- Translates customer pain points into scalable product requirements (user stories/functional reqs); delivered ~40% reduction in manual workflow and 35% faster campaign turnaround via rule-engine approach
- Identifies expansion opportunities through usage/capacity analysis; built business case for tier upgrade plus advanced analytics module
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