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Derrick Lewis
Senior Marketing Leader specializing in full-funnel growth, lifecycle and product marketing
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B2B growth and partnerships operator with experience at Convera leading GTM for a cross-border payments offering and driving a ~17% lift in qualified leads through refined positioning and multi-channel activation. Has run data-driven funnel experiments (Dentacloud) and built association-based co-marketing partnerships measured through both top-of-funnel engagement and downstream pipeline influence.
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Key Strengths
- B2B partnership development via industry associations (co-created webinars/reports) with sales follow-through
- Partnership measurement discipline: tracks reach/registrations/downloads plus qualified leads, meeting requests, and pipeline influence
- Led GTM for cross-border payments offering; improved positioning and activated multi-channel demand gen (paid search, LinkedIn, email, sales enablement)
- Drove ~17% increase in qualified leads and increased pipeline contribution through GTM initiative
- Data-driven growth experimentation: improved completion rates by reframing value messaging and simplifying valuation flow based on drop-off analysis
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