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george fort
Executive Finance Leader (CPA/MBA) specializing in IPOs, SEC reporting, and turnaround growth
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CFO with hands-on experience building scalable internal operations for early-stage/growing businesses, including integrating finance and front-end systems (QBO, Expensify, Bill.com, Salesforce) across multiple acquisitions and new entities. Uses product-level P&L and KPI dashboards to drive repricing/profitability improvements, speed up close cycles, and mentor non-ops founders through structured operating models.
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Key Strengths
- Integrated finance/ops systems across 3 acquisitions and 3 newly formed companies
- Implemented QBO + Salesforce daily data flow to standardize reporting
- Built product-level income statements using QBO classes to identify underperforming products
- Improved profitability through subscription repricing based on product P&L insights
- Reduced manual AP coding and improved executive experience by implementing Expensify
- Accelerated monthly close by 2 days through expense process automation
- Effective remote enablement/training via step-by-step instructional videos
- Mentored an owner-operator by structuring operations (sales/admin/service/marketing) and implementing KPIs
- Used KPIs to improve marketing focus, increase service revenue, and reduce nepotism-driven performance issues
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