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Greg Rickel
Executive sales leader specializing in equipment rental and industrial operations
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About
Sales leader from construction equipment, industrial distribution, and contractor-focused markets who has translated highly consultative, operationally critical selling into public-sector-like environments. He has led dispersed, multi-territory teams, delivered double-digit revenue and market share growth, and won complex CalTrans business by displacing an incumbent through executive relationship strategy, operational creativity, and disciplined execution.
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Key Strengths
- Led multi-location, statewide sales operations across dispersed territories
- Delivered double-digit YoY revenue growth in mature markets
- Drove double-digit market share growth across categories
- Improved retention through proactive customer engagement and escalation models
- Expanded wallet share in historically underpenetrated key accounts
- Built scalable GTM and territory coverage strategies
- Strong forecasting and evidence-based pipeline inspection
- Turnaround leadership for underperforming territories
- Cross-functional sales and operations alignment to reduce customer friction
- Executive-level relationship management in complex, long-cycle deals
- Won complex CalTrans multi-year equipment rental business against an entrenched incumbent
- Resourceful competitive strategy using partner locations and virtual field engagement
- Develops frontline managers through accountability, coaching cadence, and measurable improvement plans
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