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Jennifer Marks
Executive Revenue & Go-to-Market Leader in Luxury Spirits and CPG
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About
Startup President in the liquor/spirits space with hands-on experience raising capital (from friends & family through family offices/venture) and leading a major pivot from DTC to wholesale. Built GTM plans, leveraged partnerships to secure distribution across 8 states, and launched an American Single Malt positioned as a category leader ahead of TTB ratification, including product/brand strategy and multi-market rollout.
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Key Strengths
- Raised capital by progressing from friends & family to family offices and venture firms
- Led pivot from DTC-only to wholesale/commercial model despite limited commercial-side data
- Built GTM plan tying funding use to launch execution
- Secured distribution partnership achieving placement in 8 US states
- Drove rapid sell-through (SKU sold out almost immediately) and used velocity to prove staying power
- Identified and executed category shift to American Single Malt ahead of TTB ratification to position as category leader
- End-to-end product launch execution: sourcing barrels, defining flavor profile, and finishing strategy (cognac casks)
- Brand refresh to maintain luxury positioning while improving shelf/back-bar visibility
- Resource-efficient launch approach using focused initial markets and learnings before scaling
Reference Highlights
- instrumental in strategy and execution at high organizational levels
- built businesses from concept through launch and growth
- adaptable; launched a new division during the pandemic
- strong strategic judgment with financial prudence
- bottom-line oriented decision maker
- effective cash-flow management in ambiguous funding situations
- rebuilt P&L to navigate high-stakes tradeoffs
- built teams from the ground up using industry connections
- clear role definitions and organizational clarity
- strong coach; identifies coaching moments to maximize performance
- attentive to burnout and team sustainability
- high execution discipline and meticulous planning
- strong project management across milestones
- smart prioritization and ability to shift objectives
- savvy timeline management to support successful product launch
- takes ideas from concept to market
- built the commercial side of a business
- scaled distribution from a single market to multiple US markets and internationally
- aligns sales and marketing effectively
- increases brand visibility and momentum
- balances big-picture strategy with hands-on execution
- turns vision into measurable results
- strong strategic judgment under constraints
- does a lot with very little while keeping execution focused
- keeps brand sharp and design-forward
- strong team builder in fast-moving, ambiguous environments
- hires talented, adaptable, stage-appropriate people
- creates enough structure to move fast while allowing roles to evolve
- leads with clarity and trust
- empowers teams with responsibility and accountability
- moves quickly while staying aligned and open to feedback
- prioritizes well without being overly rigid
- uses soft-launch and rapid iteration to avoid wasted effort
- successful launches and expanded distribution across SKUs
Jennifer's references speak for themselves. Let us connect you.
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