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Mark Peters
Executive sales leader specializing in MedTech, medical devices, and mission-critical communications
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About
Senior public sector sales leader with repeated success building and scaling national SLED, Federal, and DoD organizations through hybrid direct and channel models. Has owned up to $200M+ in annual revenue, secured major state contract wins in New Jersey, drove post-bankruptcy growth at 3-5x market rates in the AED space, and helped create acquisition-driving commercial momentum.
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Key Strengths
- Led nationwide public sector sales organizations across SLED, Federal, and DoD accounts
- Owned full sales P&L across businesses ranging from roughly $30M to $200M+ annually
- Built hybrid direct-plus-channel go-to-market models for complex public sector markets
- Delivered consistent double-digit YoY quarterly growth at Avive across Direct, Partnerships, and Enterprise channels
- Built an $80M+ pipeline and a $40M+ enterprise-specific pipeline at Avive
- Secured two of the largest contracts in Avive's history
- Drove revenue growth while helping integrate an acquired sister company at Eastern Communications
- Combined direct sales and local channel strengths into a stronger nationwide public sector value proposition
- Maintained growth at or above pre-integration YoY rates during post-acquisition integration
- Expanded public sector capabilities by enabling local channel partners with stronger engineering and technical expertise
- Executed targeted regional expansion strategy at Cardiac Science after Chapter 11 with a reduced team and limited budget
- Grew 3-5x faster than the AED market following restructuring
- Closed the largest deal in Cardiac Science history, an $8M global deal
- Helped drive an earlier-than-expected company exit through strong commercial performance
- Led complex public sector deals end-to-end, including New Jersey state and county opportunities
- Unlocked access to an existing New Jersey sole-source state contract that drove an estimated $15M+ in purchases
- Won a $500K county sole-source award through persistent stakeholder engagement and solution alignment
- Strong pipeline inspection and forecast discipline using BANT and MEDDIC
- Hands-on sales leader who coaches managers and reps directly through deal strategy and forecast recovery
- Develops frontline managers through field coaching, communication rigor, and structured improvement plans
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