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Michael Scully - Vice President of Marketing & Business Development in Atlanta, GA

Michael Scully

Executive business development leader specializing in consulting, hospitality, and sports

Baycrest ConsultantsRoosevelt UniversityAtlanta, GA34 Years ExperienceExecutive Level

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About

Sales leader with experience scaling specialized B2B consulting and payments solutions across enterprise, automotive, municipal, and public utility markets. Stands out for combining revenue ownership ($5.9M net-new in 12 months) with sophisticated procurement navigation, sales process design, and mission-driven work tied to public health and environmental compliance such as PFAS-related utility engagements.

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Key Strengths

  • Owned and exceeded revenue target with $5.9M net-new contract value in 12 months
  • Led a specialized 5-person growth team across account executives and BD/digital functions
  • Strong public sector sales expertise in navigating municipal procurement complexity
  • Created alternative procurement paths using sole-source, emergency justification, and interlocal agreements
  • Built structured sales operating rhythm with defined stages, weekly pipeline reviews, and KPI audits
  • Improved forecast discipline through focus on forecast accuracy, sales cycle compression, and win rate
  • Closed a $1.2M automotive dealer group deal in 5 months vs. 9-month industry average
  • Effectively negotiated with CFO, VP of Fixed Ops, and CIO stakeholders
  • Solved transition objections around operational disruption, retraining, and implementation cost
  • Delivered 22% reduction in processing fees for enterprise customer
  • Aligned sales and marketing by redefining qualified lead and pipeline metrics using shared data
  • Makes decisive, risk-managed commercial decisions under incomplete information
  • Mission-driven orientation around public health, environmental mandates, and community resilience

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Experience

Vice President of Marketing & Business DevelopmentBaycrest Consultants · Dec 2025 – Present
Managing DirectorBaycrest Consultants · Nov 2023 – Dec 2025
Director of Sales & Business DevelopmentThe Mike Scully Show Podcast · Jul 2022 – Present
General ManagerReynolds Lake Oconee · Aug 2018 – Jan 2021
Director of Club OperationsDesert Mountain Club · Oct 2012 – Jul 2018
Director of Golf OperationsMedinah Country Club · Feb 2001 – Oct 2012
Offensive Lineman & Long SnapperKansas City Chiefs · Jan 1988 – Jan 1991
Offensive Lineman & Long SnapperWashington Commanders · Jan 1988 – Jan 1991

Education

Roosevelt Universitybachelor, Hospitality Administration/Management
University of Illinois Urbana-Champaignbachelor, Communication and Media Studies

Skills

Business DevelopmentP&L ManagementE-commerceGenerative AIPerformance managementExecutive LeadershipEvent ManagementStrategic PartnershipsBoard RelationsRevenue OptimizationSales OperationsMarket AnalysisTax EfficiencyFederal TaxState Tax

Languages

English

Certifications

Generative AI in Talent AcquisitionPeople AnalyticsSocial Media Hiring Platforms

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Typically responds within 24 hours

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Michael ScullyExecutive business development leader specializing in consulting, hospitality, and sports