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Mariana Quintanilha
Executive Brand & Integrated Marketing Leader specializing in GTM and growth strategy
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About
VP-level marketing leader in proptech/real estate marketplaces who blends brand strategy with performance rigor. Repositioned RentSpree with a full narrative/IA and cross-channel messaging overhaul driving +32% conversions and major signup growth, and built an internal AI copy assistant to scale on-brand content across teams. At QuintoAndar, created the company’s first 360 mass media acquisition engine, delivering significant lifts in direct traffic, visits, and contracts while implementing CAC guardrails and MMM-style measurement.
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Key Strengths
- Led RentSpree brand repositioning and site/product narrative overhaul; +32% overall conversions, +295% signups on flagship product page, ~+10% site traffic
- Data-driven brand strategy: combined brand study/UX interviews, funnel analytics, and exec interviews to define positioning and journey fixes
- Aligned brand and performance marketing across lifecycle, content, and product surfaces to create a consistent end-to-end story
- Improved in-product comprehension and adoption via A/B-tested messaging; up to +23% lift in product/feature adoption
- Built an internal AI copy assistant adopted across Product/Sales/CS/Support to enforce one voice and increase content speed/quality
- Scaled acquisition at QuintoAndar by launching first 360 mass media pilot; +45% direct traffic, +36% booked visits, +22% new contracts
- Established rigorous measurement and financial guardrails for brand spend (weekly performance readouts, CAC thresholds, amortization approach with CEO/CFO)
- Executed multi-channel growth campaign (web, email, in-product, partner co-marketing) focused on reducing friction and improving funnel efficiency
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