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Monica Bernal
Director-level Creative Services & Operations leader specializing in global advertising and leadership programs
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About
Operations/program leader who ran the global IRG100 Leadership Program, coordinating cross-functional workstreams and major partners (WPP, Google, Ipsos, TCS) using centralized roadmaps and executive cadences; delivered increased enrollment and a 4.8/5 satisfaction score. Previously managed strategic and day-to-day production operations for major multi-country sports campaigns at DIRECTV Panamericana (FIFA World Cup, Olympics, NBA), building pipelines, budgets, and vendor relationships across Latin America.
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Key Strengths
- Led operations for global IRG100 Leadership Program across recruitment, curriculum, events, finance, and partner engagement
- Coordinated cross-company partnerships with WPP, Google, Ipsos, and TCS
- Built centralized roadmap/tracker with clear ownership and weekly executive updates to drive prioritization and alignment
- Improved program outcomes: increased enrollment and delivered 4.8/5 participant satisfaction
- Implemented productivity systems centralizing workflows (Asana, HubSpot) and automating communications (Mailchimp)
- Balanced strategic planning with day-to-day execution for large multi-country sports campaigns at DIRECTV Panamericana (FIFA World Cup, Winter Olympics, NBA)
- Established structured operating cadence (daily execution blocks + strategic planning blocks; 15-minute country lead check-ins) to maintain alignment and accountability
- Trusted handling of sensitive information with need-to-know confidentiality practices
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