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Negar Shakernia
Senior Growth & Partnerships Marketer specializing in ecosystem GTM and lifecycle optimization
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About
Growth and partnerships leader who scaled a co-marketing/referral engine to 300+ partners at Study2020, tripling qualified leads and supporting 20–30% YoY growth. Led a platform GTM pivot from direct sales to trust-led acquisition (invite-only expert events + lifecycle nurturing + content), generating 10k+ organic followers and 1,500+ bookings in six months, using CRM and analytics (HubSpot/Salesforce, GA4, Looker Studio) to measure conversion and retention.
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Key Strengths
- Built and scaled a co-marketing/referral partnership program to 300+ partners
- Tripled qualified leads via partnership-driven acquisition
- Supported 20–30% YoY growth through partnerships
- Data-driven partner prioritization framework (audience intent, activation readiness, operational alignment)
- GTM launch shifting from direct sales to trust-led acquisition (events + lifecycle nurture + content)
- Drove 10k+ organic followers and 1,500+ bookings within 6 months of platform launch
- Experimentation mindset: optimized event-led acquisition by delaying sales ask and personalizing follow-ups using engagement data
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