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Regina Cherepinsky
Director-level Retail & Brand Management leader specializing in luxury fashion and beauty
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About
Brand/partnership leader with high-profile celebrity brand experience, including launching the Kardashian Kollection into hundreds of stores and hiring 50 VIP selling specialists nationwide. Managed end-to-end brand management across product, placement, and retailer/celebrity stakeholder satisfaction, and was promoted to VP of a fragrance endeavor within 6 months; also partnered closely with Revlon on an Elizabeth Taylor fragrance launch (GWP/packaging).
Experience
Education
Key Strengths
- Launched Kardashian Kollection into hundreds of stores
- Built and deployed a 50-person VIP selling specialist team across the US
- Expanded product categories from apparel into home
- Promoted to VP of fragrance endeavor within 6 months of initial brand management role
- Manages high-volume brand conversations through strong relationship management and transparent communication
- Hands-on experience coordinating fragrance launch details with Revlon (GWP and packaging)
- Uses sell-through and OTB to adjust buys and improve assortment performance
- Adapts assortment strategy to mitigate seasonality and external disruption risk (seasonless options after Palisades Fire impact)
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