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Regina Cherepinsky - Creative Consultant/ Brand Manager/ Owner in Los Angeles, CA

Regina Cherepinsky

Director-level Retail & Brand Management leader specializing in luxury fashion and beauty

Style by ReginaCal State NorthridgeLos Angeles, CA16 Years ExperienceDirector LevelWorks On-Site

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About

Brand/partnership leader with high-profile celebrity brand experience, including launching the Kardashian Kollection into hundreds of stores and hiring 50 VIP selling specialists nationwide. Managed end-to-end brand management across product, placement, and retailer/celebrity stakeholder satisfaction, and was promoted to VP of a fragrance endeavor within 6 months; also partnered closely with Revlon on an Elizabeth Taylor fragrance launch (GWP/packaging).

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Key Strengths

  • Launched Kardashian Kollection into hundreds of stores
  • Built and deployed a 50-person VIP selling specialist team across the US
  • Expanded product categories from apparel into home
  • Promoted to VP of fragrance endeavor within 6 months of initial brand management role
  • Manages high-volume brand conversations through strong relationship management and transparent communication
  • Hands-on experience coordinating fragrance launch details with Revlon (GWP and packaging)
  • Uses sell-through and OTB to adjust buys and improve assortment performance
  • Adapts assortment strategy to mitigate seasonality and external disruption risk (seasonless options after Palisades Fire impact)

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Experience

Creative Consultant/ Brand Manager/ OwnerStyle by Regina · Jan 2020 – Presentfreelance
Director of Retail & BuyingRegent Santa Monica Resort · Jan 2024 – Jan 2025
General ManagerZadig et Voltaire · Jan 2022 – Jan 2023
General ManagerCotelac Boutique · Jan 2019 – Jan 2020
Brand ManagerElizabeth Taylor Companies · Jan 2018 – Jan 2019
Senior Brand ManagerSperry Top-Sider · Jan 2013 – Jan 2017
Vice President of MarketingKardashian Fragrances · Jan 2011 – Jan 2013
Brand ManagerKardashian Kollection · Jan 2011 – Jan 2012
West Coast Director of Retail / Wholesale OperationsPorts 1961 · Jan 2009 – Jan 2011

Education

Cal State Northridgebachelor, Communication and Sales Marketing

Languages

EnglishRussianSpanish

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Regina CherepinskyDirector-level Retail & Brand Management leader specializing in luxury fashion and beauty