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Riley Sigler
Mid-level sales and account management professional in fitness and customer experience
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About
CRM and lifecycle marketer with 5 years at luxury fitness brand Hot 8, where they helped build the CRM function from the ground up and created 150+ automation flows in Axle. They pair hands-on segmentation and campaign execution with sales leadership, including running a presales funnel that launched a new NYC studio with 300+ paying members.
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Key Strengths
- Built 150+ of 200 CRM automation flows from the ground up in Axle
- Strong lifecycle marketing across acquisition, conversion, retention, and win-back campaigns
- Drove 30% conversion from intro offer to membership through welcome flow optimization
- Executed presales funnel that helped a new studio open with 300+ active members at $200+/month
- Hands-on audience segmentation for lapsed-client reactivation campaigns
- Data-driven campaign optimization that improved click-through rate from 5% to 15%
- Cross-channel CRM execution across email, SMS, and sales outreach
- Managed remote sales team of 8 with KPI-based performance tracking and coaching
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