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Rizwan Manzoor
Senior Media Buyer specializing in content & search arbitrage
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About
Performance media buyer focused on content/search arbitrage and native advertising, managing $100K+/month budgets across Taboola, Outbrain, MGID, Zemanta, Newsbreak, and MediaGo. Emphasizes systematic creative/placement/bid testing and rapid optimization, citing ~20–30% RPM improvement while scaling spend and recovering ROI quickly after performance drops.
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Key Strengths
- Managed $100K+/month in ad spend
- Scaled spend while keeping campaigns consistently profitable
- Improved RPM ~20–30% through creative, placement, and bid optimization
- Disciplined testing framework (one variable at a time) to reduce false positives
- Fast loss-cutting and reallocation based on CTR/CPC/RPM/ROI/CPA signals
- Diagnosed performance declines (creative fatigue, rising CPC) and restored ROI within days
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