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Adriana Magana
Senior Sales Development leader specializing in pipeline generation and revenue growth
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About
B2B SaaS lifecycle and demand generation marketer who has grown from campaign execution into strategy, messaging, and performance optimization. Stands out for building multi-touch nurture programs, creating lead-tiering approaches for lean teams, and partnering closely with SDRs and AEs to improve engagement and discovery call conversion.
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Key Strengths
- B2B SaaS CRM and lifecycle marketing experience
- Owned multi-touch nurture campaigns from strategy through execution
- Cross-channel campaign execution across email, LinkedIn, webinars, landing pages, and social
- Built lead tiering strategy to prioritize top-intent prospects on a lean team
- Strong segmentation and messaging strategy for multiple ICP personas
- Experience improving MQL-to-meeting conversion
- Hands-on HubSpot campaign tracking and KPI monitoring
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