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Assaf Igell
Executive Product Growth & Marketing Leader specializing in B2B PLG and monetization
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About
Growth and brand marketing leader across web3/creator economy products, including film.io (decentralized filmmaking) and the 2021 launch of the DC Comics Digital Collectible Marketplace. Known for data-driven audience segmentation and integrated multi-channel campaigns (email, Twitter/X, influencers, events) that delivered outsized earned media and large-scale user onboarding, with rigorous cohort-based revenue tracking.
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Key Strengths
- Built film.io brand launch strategy (mainstream audience focus; Sundance + SXSW)
- Generated 1B+ earned media impressions on <$50K per event investment
- Drove 2,500 filmmaker signups at Sundance
- Drove 42,000+ fan signups and first-time use of 200M fan tokens post-SXSW
- Scaled DC Comics digital collectibles marketplace acquisition from 18M prospects to 1.5M+ onboarded users
- Data-driven segmentation identifying crypto-familiar fans driving 95%+ of marketplace revenue
- Integrated email + Twitter retargeting + influencer/KOL strategy to scale high-intent audience acquisition
- Full-funnel measurement approach using reach/listening tools plus activation and 30/90-day revenue cohorts
- Established cross-functional KPI/narrative framework and weekly business reviews to maintain brand consistency
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