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David Kroes
Executive HR & People Leader specializing in culture transformation, talent, and organizational development
Lief LabsUniversity of CaliforniaLos Angeles, USA20 Years ExperienceExecutive Level
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Operations/people-ops leader focused on early-stage, growth, and turnaround environments, with hands-on experience implementing UKG (HRIS) and Lever (ATS) to scale without adding headcount. At Niagen Bioscience, drove a 25% improvement in time-to-fill and cut administrative workload by 30% in 6 months, led a company-wide optimization initiative to reduce silos, and coached a VP of Finance into a successful CFO transition that included restructuring the finance org and upgrading key talent.
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Generative AI Leader - Google Cloud (2025)Acumax Index Certification (2024)Executive and Organizational Coaching Certification - Hogan Global Learning & Development (2022)Organizational Culture & Effectiveness Inventory Certification - Human Synergistics (2021)Executive, Team, and Organizational Coaching Accreditation Program - Fielding Graduate University (2014-2015)Executive Program Certification - Leadership - UCLA Anderson School of Management (2013-2014)Facet 5 Practitioner & Teamscape Accreditation (2010)
“Operations and GTM advisor for early-stage and scaling software companies who implements practical operating frameworks (RACI, OKRs) to translate founder vision into execution. Notable outcomes include cutting sales ramp time from 6–9 months to 3–4 months at OPSWAT through enablement programs and driving 124% of financial plan at Cradlepoint (2022) after cascading OKRs across the organization.”
Executive HR Leader specializing in scaling organizations, M&A integration, and HR transformation
New York, NY15y exp
International Federation of AccountantsHunter College
“People/operations leader with experience managing global teams and building product, design, and analytics organizations. Partnered directly with CEO and operating leadership to drive post-acquisition integration—unifying fragmented teams, systems, and cultures through a target operating model, clear roadmaps, and accountability frameworks while protecting company culture.”
Executive People & HR Leader specializing in high-growth startups and global compliance
New York, NY18y exp
VideriIona University
“Operations leader/advisor with experience helping an early-stage tech company scale from ~100 to ~250 employees by redesigning operating processes, implementing RACI-based accountability, and introducing automation and real-time dashboards. Notably improved the sales-to-onboarding handoff to create a more consistent client experience and accelerate onboarding, supporting referral-driven growth while coaching founders/executives to embrace simplicity as a speed lever.”