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David Kroes - Chief People Officer in Los Angeles, USA

David Kroes

Executive HR & People Leader specializing in culture transformation, talent, and organizational development

Lief LabsUniversity of CaliforniaLos Angeles, USA20 Years ExperienceExecutive Level

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About

Operations/people-ops leader focused on early-stage, growth, and turnaround environments, with hands-on experience implementing UKG (HRIS) and Lever (ATS) to scale without adding headcount. At Niagen Bioscience, drove a 25% improvement in time-to-fill and cut administrative workload by 30% in 6 months, led a company-wide optimization initiative to reduce silos, and coached a VP of Finance into a successful CFO transition that included restructuring the finance org and upgrading key talent.

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Key Strengths

  • Built scalable people-ops foundations at early-stage/growth/turnaround companies (HRIS+ATS, comp, org design)
  • Delivered measurable recruiting/admin efficiency gains via systems implementation (25% faster time-to-fill; 30% admin workload reduction in 6 months)
  • Company-wide operational optimization leadership to reduce silos and improve cross-functional productivity (Project Opti)
  • Strong stakeholder-led diagnostic approach (leader listening, deep dives with teams) paired with rapid experimentation and iteration
  • Uses structured learning loops in execution (Pre-action planning + After Action Reviews)
  • Executive mentoring/coaching that enabled internal CFO promotion success; supported finance org restructure and key hiring within 1 year

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Experience

Chief People OfficerLief Labs LLC · Oct 2024 – Jan 2025
SVP, Human ResourcesNiagen Bioscience · Oct 2019 – Sep 2024
Human Resources Executive ConsultantVarious Companies · Oct 2018 – Sep 2019freelance
Head of Human ResourcesIngrooves Music & Technology Group · Jan 2016 – Sep 2018
Vice President, HR & Talent AcquisitionWestfield Corporation · Aug 2010 – Dec 2015
HR ConsultantVarious Companies · Feb 2009 – Jul 2010freelance
Vice President Of Human ResourcesFox Broadcasting Company · Mar 2006 – Dec 2008
HR Business PartnerYahoo Media Group · Oct 2004 – Mar 2006

Education

University of Californiabachelor, Philosophy (1989)

Skills

Change ManagementCoachingCollaborationLeadershipMentoringOnboardingRecruitingStrategic PlanningWorkforce PlanningRoot cause analysisACI (Adaptive Compassionate Intelligence)AdaptabilityBenefitsBusiness PartneringCompensation

Languages

English

Certifications

Generative AI Leader - Google Cloud (2025)Acumax Index Certification (2024)Executive and Organizational Coaching Certification - Hogan Global Learning & Development (2022)Organizational Culture & Effectiveness Inventory Certification - Human Synergistics (2021)Executive, Team, and Organizational Coaching Accreditation Program - Fielding Graduate University (2014-2015)Executive Program Certification - Leadership - UCLA Anderson School of Management (2013-2014)Facet 5 Practitioner & Teamscape Accreditation (2010)

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David KroesExecutive HR & People Leader specializing in culture transformation, talent, and organizational development