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Laura Florin
Executive People & HR Leader specializing in high-growth startups and global compliance
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Operations leader/advisor with experience helping an early-stage tech company scale from ~100 to ~250 employees by redesigning operating processes, implementing RACI-based accountability, and introducing automation and real-time dashboards. Notably improved the sales-to-onboarding handoff to create a more consistent client experience and accelerate onboarding, supporting referral-driven growth while coaching founders/executives to embrace simplicity as a speed lever.
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Key Strengths
- Scaled internal operations at an early-stage tech company from ~100 to ~250 employees over 18 months
- Introduced RACI to resolve unclear ownership and speed decision-making
- Reduced process time and improved accuracy via standardization, automation, and real-time dashboards
- Redesigned end-to-end sales close-won to onboarding workflow with clear owners, handoffs, and deadlines
- Improved new-client onboarding experience, contributing to stronger word-of-mouth and increased inbound interest
- Effective at driving adoption of new operating frameworks by testing against real decisions and aligning leaders
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