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DIANA ROMERO
Director-level business development and sales leader in hospitality, marketing, and events
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About
Sales professional with experience selling streaming, white-label software, and broader SaaS solutions into media, communications, and marketing/revenue-facing teams. Stands out for building pipeline in early-stage environments, leveraging industry relationships and budget-cycle timing to win deals, including a $120K contract and a $30K deal later expanded by $15K.
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Key Strengths
- Full-cycle outbound sales from ICP definition through close
- Strong prospect research and tailored value-based messaging
- Consistent quota attainment through disciplined pipeline management
- Experience closing mid-market to enterprise-style SaaS deals
- Closed a $120K 1-2 year streaming contract in 2-3 months
- Closed a $30K deal and expanded it by $15K within 4 months
- Effective at aligning outreach to customer budgeting cycles
- Early-stage GTM builder in ambiguous environments
- Industry relationship building through networking
- Multi-stakeholder selling across marketing, RevOps, and IT
- Navigates legal and scalability objections in software sales
- Improves CRM hygiene and pipeline visibility
- Collaborates closely with founders and cross-functional teams
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