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Jay Butler
Executive GM specializing in marketplace growth, P&L leadership, and digital acquisition
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About
Entrepreneurial operator with a decade+ of experience running businesses (teams, P&Ls, partnership scaling) now building a free, AI-driven fitness/nutrition/mental health platform with a B2B2C monetization model. Plans to fund the venture by leveraging equity from a current business exit (sale/IPO) and to launch via influencer equity partnerships and local wellness business collaborations.
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Key Strengths
- 10+ years operating businesses with hands-on P&L and team leadership experience
- Clear product + monetization thesis for a free, integrated fitness/nutrition/mental health platform
- Go-to-market planning leveraging organic content, influencer equity partnerships, and local market launches
- Strategic, flexible approach to risk management (willingness to pivot model, narrow scope, add expertise)
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