Senior Digital Advertising & Marketing Consultant specializing in paid media and growth
13y exp
FreelanceBrown University
“Growth-creative/performance marketer with hands-on Google Ads experience who expands search-heavy advertisers up-funnel via intent-driven display and remarketing. Demonstrated measurable impact (10% traffic lift at 1.8 ROAS; ~20% ROAS improvement via responsive creative formats) and runs fast, statistically driven creative iteration across Meta/TikTok/YouTube while directing creators and editors.”
Executive Content & Growth Marketing Leader specializing in social, editorial, and organic growth
New York, NY22y exp
NikeVirginia Tech
“International brand and growth marketing leader with experience at Paramount+, Adidas (HQ Germany), and Nike, known for building scalable playbooks and operating models that align creative/social/production across global franchise teams. Drove triple-digit engagement growth in 3 months at Paramount+ and launched Adidas Women’s #mygirls program, contributing to 200% YoY holiday sales growth through community-led storytelling, influencer/creator partnerships, and rigorous short-form testing across YouTube, TikTok, and Instagram.”