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Michelle Santagate
Director-level marketing and communications leader specializing in digital brand growth
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Growth marketer with PLG-adjacent experience across legacy enterprise and SaaS environments, including Pitney Bowes and Fullsteam. They combine global content strategy, free-trial conversion work, referral program execution, and revenue-focused funnel ownership, citing 100% engagement lifts at Pitney Bowes and responsibility for 80% of new logo ARR at Fullsteam.
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Key Strengths
- owned PLG-oriented marketing for data, API, and SaaS products at Pitney Bowes
- improved CTR, time on page, and site visits by 100% at Pitney Bowes
- drove 80% of new logo ARR through marketing campaigns at Fullsteam
- built referral programs across four business units/brands
- increased referrals/new activations by 25% through referral campaigns
- experience helping shift a sales-led organization toward a more product-led motion
- strong cross-functional collaboration with developers through weekly alignment meetings
- global content localization and translation leadership
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