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Mike Costa-Merle
Executive Fractional GM & Advisor specializing in venture studios, SaaS, and live events
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About
Fractional executive (CEO/COO/CRO) who specializes in taking startups from concept to market across entertainment, tech/SaaS, hospitality, and healthcare. Reports scaling an entertainment marketing venture to $15M ARR within two years, using data-driven market analysis, customer discovery, and rapid team buildout, and leverages AI tools to accelerate GTM and investor readiness.
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Key Strengths
- Scaled an entertainment marketing startup from concept to $15M ARR in 2 years
- Cross-functional startup leadership as fractional CEO/COO/CRO
- Data-driven market sizing and market share analysis to inform strategy
- Customer pain-point discovery through direct conversations with potential clients
- Built and ramped teams quickly via aggressive hiring for launch
- Resourceful GTM execution with limited resources; comfortable wearing multiple hats
- Multi-industry startup experience (entertainment, tech, SaaS, hospitality, healthcare)
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