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Paola Paulino
Junior Business Development Representative specializing in outbound prospecting and pipeline generation
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About
Business Development Associate at North Hills Facility Services who built the company’s first modern outbound engine from the ground up (previously referral/door-to-door only). Runs high-volume multi-channel prospecting using ZoomInfo, LinkedIn Sales Navigator, HubSpot, and Salesfinity, leveraging buying signals (new hires/expansion) and AI tools to increase booking rates and generate qualified opportunities as a very lean sales team.
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Key Strengths
- Built outbound prospecting motion from scratch in a referral-driven company
- Owned end-to-end outbound workflow (research → list building → messaging → outreach)
- Data-driven targeting using buying signals (funding/expansion/new hires)
- Improved booking rate by 30% via timely 5-touch email sequence
- Achieved 22% response rate using breakup email in sequence
- Iterated on channel strategy (shorter emails + same-day calls; compressed sequence 14→10 days)
- Implemented and operationalized sales tech stack (HubSpot, ZoomInfo, Salesfinity) as a lean team
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