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Scott Hatter
Executive Franchise Operator specializing in multi-unit growth and brand expansion
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About
Early-stage operator brought in as hire #1 in a VP/president capacity to build a franchised business from two studios into a scaled support organization (including franchisee onboarding, call center, and a 60-person support staff). Implemented EOS and KPI dashboarding to accelerate speed-to-open and speed-to-profitability, then replicated the playbook as president of an acquired boxing brand while building accounting and ops teams from scratch.
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Key Strengths
- Built internal operations infrastructure for a franchise system from early stage (hire #1)
- Scaled support organization to ~60 staff supporting franchise operations
- Implemented EOS to clarify executive roles and company vision
- Created end-to-end operational dashboards tracking franchisee journey from signing through cashflow positive
- Roadblock-focused continuous improvement using measurement, pilots/tests, and standardization
- Built core functions from scratch (call center, accounting department, ops team)
- Developed scalable onboarding/coaching resources for non-operators (step-by-step processes, Loom training videos)
- Led operational build-outs across multiple brands, including taking over as president of an acquired boxing brand
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