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Sophia Love
Senior Brand Marketing Manager specializing in luxury fashion and omnichannel growth
Los Angeles, CABrand Manager5 years experienceSeniorMarketing & AdvertisingRetailLuxury Goods & Jewelry
ScreenedIdentity Verified
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About
Founder-led CRM/lifecycle marketer and early-stage operator who built a narrative-driven email program at Andine, contributing to 3x Black Friday sales YoY through segmentation and A/B-tested optimization. Also helped launch the Cleo concept shop, generating $200K in first-quarter revenue while owning backend operations (inventory, reporting, vendor outreach) and hiring/training a 4-person sales associate team.
Experience
Brand ManagerEW Retailers (Andine, Elisabeth Weinstock, Only Miracles, CLEO)
Assistant ManagerTrue Food Kitchen
Fit Specialist (Contract)Monday Swimwear
Office “Hero” ManagerWho What Wear
Training Department AssistantGUCCI
Education
University of Arizonamaster, Business Administration (Marketing, Data Science, International Business) (2022)
University of Arizonabachelor, Retailing & Consumer Sciences (Minors: Fashion, French) (2016)
Key Strengths
- Built founder-led CRM/lifecycle engine with narrative-driven email cadence
- Drove 3x Black Friday sales YoY through consistent year-round messaging
- Behavior-based segmentation across new/active/lapsed and high-ticket customers
- Used A/B testing to improve opens, CTR, and revenue per send; standardized learnings
- Hands-on end-to-end ownership from email build/messaging to weekly performance optimization
- Early-stage operator: helped generate $200K revenue in first quarter for new venture
- Built and managed retail team: screened resumes, hired and trained 4 sales associates
- Owned operational backend including inventory management and monthly sales reporting
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