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Sophia Love
Senior Brand Marketing Manager specializing in luxury fashion and omnichannel growth
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About
Founder-led CRM/lifecycle marketer and early-stage operator who built a narrative-driven email program at Andine, contributing to 3x Black Friday sales YoY through segmentation and A/B-tested optimization. Also helped launch the Cleo concept shop, generating $200K in first-quarter revenue while owning backend operations (inventory, reporting, vendor outreach) and hiring/training a 4-person sales associate team.
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Key Strengths
- Built founder-led CRM/lifecycle engine with narrative-driven email cadence
- Drove 3x Black Friday sales YoY through consistent year-round messaging
- Behavior-based segmentation across new/active/lapsed and high-ticket customers
- Used A/B testing to improve opens, CTR, and revenue per send; standardized learnings
- Hands-on end-to-end ownership from email build/messaging to weekly performance optimization
- Early-stage operator: helped generate $200K revenue in first quarter for new venture
- Built and managed retail team: screened resumes, hired and trained 4 sales associates
- Owned operational backend including inventory management and monthly sales reporting
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