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TaylorSimone Caldwell
Mid-level Sales & Marketing professional specializing in CRM-driven growth and social media
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About
Outbound-focused sales/business development professional who owns the full motion from list building and decision-maker research through multi-channel sequencing (email/cold call/LinkedIn) and qualification (including financial/legal documentation). Has experience stepping into new/early-stage locations with no process, auditing lead data, and implementing a readiness-based framework plus CRM automation (HubSpot/Salesforce/Yardi/Nestio) to improve follow-up and pipeline generation.
Experience
Education
Key Strengths
- Built firmographic-based account lists and prioritized accounts using intent/signals
- Executed multi-channel outbound sequences (email, cold call, LinkedIn) to generate pipeline
- Strong decision-maker targeting and tailored messaging to senior stakeholders (CEO/CFO/COO/VPs)
- Created structure in ambiguous environments by auditing lead data and implementing readiness-based segmentation
- Leveraged CRM automation and nurture workflows to prevent lead drop-off and focus on close-ready prospects
- Experience re-engaging dormant prospects with personalized outreach and coordinated marketing touches
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