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William Roy
Executive sales leader with 13 years in SaaS, technology, and consultative growth
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About
Sales and operations leader who helped take Executive Career Partners from $2M and in the red to $4M in sales, while owning roughly $1M personally/team-wide and modernizing CRM, reporting, training, and pricing operations. Unusually hands-on across both frontline selling and back-office systems, with additional experience in government proposals, SaaS line creation, ecommerce integrations, and company-wide rebranding.
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Key Strengths
- Owned ~$1M revenue target while leading 6 salespeople
- Helped grow company revenue from $2M to $4M
- Drove sales enablement through Salesforce rebuilds, dashboards, and reporting
- Blends frontline selling with operational leadership
- Earned credibility by outperforming experienced reps in first 90 days
- Improved legacy tech and process across sales, service, phone, email, and CRM systems
- Built sales operating rhythm with forecasting, team meetings, and 1:1 coaching structure
- Introduced financial discipline via cost analysis, pricing strategy, and fractional CFO partnership
- Experience with government and higher-ed proposals, including SBIR-related work
- Supported a multimillion-dollar US Navy contract win
- Managed complex consultative sales cycles including 6-figure ecommerce/SAGE integration projects
- Created new SaaS revenue lines worth ~$50K annually
- Strong cross-functional alignment across sales, operations, marketing, service, and executive leadership
- Led company rebranding effort that contributed to higher sales and stronger employee pride
- Customer-facing problem solver who handles delivery concerns directly
Reference Highlights
- joy to work with
- hard working
- leads by example
- clear communicator
- strong belief in the services he sold
- client-focused
- generated significant revenue
- high-volume seller
- mentor to younger employees
- encouraged team success
- good judgment on what needed to be done and when
- helped close one of the biggest sales of the year
- kept people in the loop
- fostered collaboration across departments
- adapted teams to better serve clients
- motivated by serving family and community
William's references speak for themselves. Let us connect you.
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