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Boris Kulakhmetov

Principal Revenue Operations & GTM Transformation Leader specializing in AI-enabled sales and marketing

Publicis SapientLomonosov Moscow State UniversityNew York, NY13 Years ExperiencePrincipal LevelWorks On-Site

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About

Consulting-style leader (McKinsey context) driving data- and AI-enabled transformations across healthcare, QSR, retail, and services. Has built AI-powered analytics tools for marketing ideation, led agile operating models with client-side counterparts and external coaches, and navigated highly sensitive competitive retail engagements by isolating teams and delegating pricing work to avoid conflicts.

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Key Strengths

  • Prioritizes cross-functional work using value-vs-effort and aligns definitions with executives
  • Leads data-driven product and audience prioritization with data science and HCP stakeholder input
  • Builds executive alignment by presenting clear scopes and tradeoffs to C-suite and firm leadership
  • Improves executive/team productivity via AI tooling, streamlined processes, and strategic outsourcing
  • Designs AI-powered analytics tools to accelerate campaign ideation in digital marketing transformations
  • Drives agile adoption across client and internal teams, including use of external agile coaching
  • Balances tactical business questions with broader strategic digital transformation and GTM narrative
  • Effectively engages low-interest but high-criticality stakeholders with tailored value propositions
  • Demonstrates strong discretion managing sensitive competitive engagements by isolating teams and delegating sensitive workstreams

Reference Highlights

Strongly Recommended
  • McKinsey-hardened leadership skillset
  • Highly effective at structuring workstreams and driving execution
  • Strong at improving and sharpening the storyline of deliverables
  • Confident presenting to clients including C-suite
  • Able to motivate part-time/overallocated team members to contribute
  • Proactive tracking of team progress and outcomes
  • Results-driven and pushes for delivery
  • Ensures key stakeholders are included in important meetings
  • Effective in operational efficiency engagements
  • Able to find common ground with both executives and line personnel
  • Strong under pressure and with last-minute priority changes
  • Resourceful when understaffed; takes on content leadership as needed
  • Efficient at bringing in experts early to accelerate outcomes
  • Democratic and diplomatic communication style
  • Collaborative; solicits team input and sets team norms
  • Able to persuade senior partners to participate despite low direct revenue incentive
  • Highly intelligent problem solver
  • Efficient coordinator in cross-functional settings without formal authority

Boris's references speak for themselves. Let us connect you.

Experience

Senior PrincipalPublicis Sapient · Jan 2025 – Present
Engagement ManagerMcKinsey & Company · Jan 2018 – Jan 2025
Beauty Advisors Manager / Head of Retail Development & Business PlanningL'Oréal · Jan 2013 – Jan 2018
Business PlannerMercury Department Store / TSUM

Awards

  • Project of the Year 2014 - Global CIO

Languages

English

Certifications

Computational Mathematics - Moscow State University

Publications

5 publications

Retail performance managementSales productivity and efficiencySales staff motivationRetail management reporting

Memberships

  • IEEE

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Typically responds within 24 hours

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Boris KulakhmetovPrincipal Revenue Operations & GTM Transformation Leader specializing in AI-enabled sales and marketing