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Darren Mell - Founding Fractional Head of Global Sales & Customer Experience in Barcelona, Spain

Darren Mell

Executive sales leader specializing in enterprise SaaS and pipeline generation

ScentcraftMiami UniversityBarcelona, Spain26 Years ExperienceExecutive Level

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About

Long-tenured sales leader who spent 10.5 years at Equinix building and scaling its inside sales and mid-market organization from the ground up, ultimately leading 35 quota-carrying reps. A former Verizon enterprise rep with 4 President's Club awards, he combines a proven 112%-to-goal leadership record with strong people development, including high retention, internal promotions, and published sales/leadership books.

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Key Strengths

  • Built Equinix's inside sales, mid-market sales, and BDR function from scratch
  • Scaled sales org from 5 reps to 35 quota-carrying sellers, with teams as large as 40
  • 20-year sales leadership track record averaging 112% to goal
  • 3-time Sales Leader of the Year
  • Strong talent retention and development: retained 80% of hires over 10.5 years at Equinix
  • Promoted 3 sales reps into sales manager roles
  • Successful enterprise seller before management: 8 years at Verizon, 4 President's Club awards, never missed quota
  • Structured hiring approach centered on emotional intelligence, grit, self-awareness, authenticity, trust, and curiosity
  • Disciplined pipeline management with defined qualification criteria and regular rep check-ins
  • Effective deal coaching that identifies root-cause stalls and improves discovery to close opportunities

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Experience

Founding Fractional Head of Global Sales & Customer ExperienceScentcraft · Jan 2026 – Presentpart-time
Director, Opportunity Development & Lead Generation (Americas)Equinix · Feb 2015 – Sep 2025
District Sales ManagerDex Media · Jan 2003 – Jan 2015
Inside Sales ConsultantDex Media · Jan 2000 – Jan 2003

Education

Miami Universitymaster
Eastern Illinois Universitybachelor

Awards

  • #1 Sales Leader in 2010
  • Multiple national sales awards and incentive recognitions

Skills

Go-To-Market StrategyCoachingSalesforceHubSpotReportingLead GenerationOnboardingForecastingSales DevelopmentInside Sales LeadershipVP / Director Sales LeadershipPipeline GenerationRevenue GrowthMid-Market Sales StrategyEnterprise Sales Strategy

Languages

English

Publications

4 publications

LeadershipSalesCareer Development

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Darren MellExecutive sales leader specializing in enterprise SaaS and pipeline generation