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Jiayu Sun
Senior Strategic Account Manager specializing in AdTech and performance marketing
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About
Enterprise performance marketing/account leader who managed a finance advertiser end-to-end for ~3 years, maintaining 100% retention while expanding from 3 to 11 geographies and hitting 101% of annual targets. Strong in experimentation-led growth (risk-managed A/B tests for bidding strategy adoption) and in translating customer pain into scalable product improvements (automated daily reporting feature adopted across the platform).
Experience
Education
Key Strengths
- Owned enterprise finance advertiser end-to-end for ~3 years across UK/US/DE
- 100% retention with consistent YoY budget expansion and no renewal risk
- Drove adoption of new bidding strategy via risk-managed rollout and controlled A/B test
- Expanded enterprise partnership from 3 to 11 geos; achieved 101% of annual targets
- Built executive alignment through biweekly performance calls and structured QBRs; formalized Joint Business Plan
- Identified scalable product gap (manual daily reporting) and drove Product/Engineering to launch automated reporting used platform-wide
- Data-driven diagnosis of conversion drop-off using funnel analytics and tracking; improved CVR via landing page/form optimizations
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